The secret of our success-our franchisees.

The explosive popularity of Dairy Queen treats back in the 1940s made our franchisees critical to our success as we spread across the U.S. And they are even more important as we circle the globe. What's unique about Dairy Queen brand of franchising is that almost all of our restaurants are operated by franchisees. This keeps our attention focused where it should be a on our family of franchisees. We have more than 50 years of good relations behind us. The successful corporations of the future will not be those run by a top-heavy bureaucracy, but those run like Dairy Queen, where management and franchisees work together toward a common goal. For example, our advisory councils of franchisees, selected by their fellow franchisees, are an important part of our decision-making process, especially in the development of marketing programs and new products. So when you're a Dairy Queen franchisee, you're in business for yourself. But not by yourself. We offer the operational support you need to help you be as good as you can be, from training your managers at our training school to marketing your products. And those products are the finest there are.

Go into business for yourself, but not by yourself.

If your excited about the challenge of owning your own business, but want the strength of a parent company's international brand recognition, mass purchasing and advertising power and proven support programs, nothing compares to Dairy Queen franchise. If you have what it takes to join our family, we'll work to help you turn your investment into a business of your own. From opening your store to continuing management training, we can help you each step of the way. How high you go is up to you.

How do you learn the business?

A comprehensive training course is conducted at a designated local facility. The program emphasis is on training owners, operators and managers to run restaurants at peak efficiency and to get top dollar returns on their business investment. You'll learn product preparation and serving, counter etiquette, selling techniques, menu pricing, financial and personnel management, marketing, merchandising, and equipment operation and maintenance. You'll also learn how to train your restaurants employees. With competition what it is today, you need the most up-to-date management skills available to help you maintain and improve your competitive position. So we stress ongoing in-restaurant training for new employees and refresher courses for experienced staff members. Seminars help give owners and managers renewed enthusiasm, management skills and ideas they can really use. We also offer helpful training videos.